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Sandha Hiru Seya

The Sandhahiru Stupa is being built in the ancient capital Anuradhapura in the vicinity of the historic Ruwanweli Seya Dagoba as a symbol of gratitude for the sacrifices made by the War Heroes in safeguarding the motherland from terrorism. The sacred relics were taken in procession from Colombo to Anuradhapura via Kandy prior to the enshrinement at the Stupa providing opportunity for public veneration.

The religious ceremony took place with the participation of over six thousand five hundred members of the Venerable Maha Sangha (Monks). Religious observances were held to invoke blessings for the placing of omnificent sacred relics. Delivering an Anusasana, Venerable Prof. Medagoda Abhayatissa thero prayed for the lifelong existence of peace.

This unique spiritual ceremony is being held in the country after many centuries as this is the first time a Stupa of this magnitude is being built in Sri Lanka since the time of ancient kings. The omniscient sacred relics were placed in a special relic’s chamber built in the inner sanctum of the Pagoda. The sacred relics consecrate from five key temples were enshrined by the President in keeping with time held traditions, under the careful supervision of Maha Sangha. Relics will be deposited on a lotus flower made out of precious stone inside a solid golden replica of the Stupa which has embedded with precious gems.

In the meantime, 16 sets of the Tripitaka inscribed into 16293 pages made out of gold which is weighing approximately four kilogrammes and a hundred page Ven. Piruwana Tome was also enshrined together with the sacred relics. In parallel to this ceremony an International Buddhist Conference was also held by the Buddhist University with the participation of the Maha Sangha and many foreign and local delegates.

The Stupa is being built at right opposite of the Anuradhapura Sri Sarananda Pirivena premises. The construction of the 279 feet Stupa requires 30 million bricks and 40,000 bags of cement. The extent of the Stupa will be 255 feet. The project commenced with the President’s donation of Rs.25 million. Tri-Forces, Police and the Civil Defense Force personnel are involved in the construction of the mega Stupa.

The general public here and abroad has also contributed towards the construction of the Stupa as a mark of respect and gratitude to the sacrifices of the War Heroes.

Sri Lanka's First Floating Market Opens For Public

Floating Market declared open
Colombo's new landmark 'The Floating Market" in Pettah, Colombo was ceremoniously declared open (25th August).

Hon Minister of Health Maithripala Sirisena declared open the new shopping and dining precinct in the presence of Secretary Defence and Urban Development Mr. Gotabaya Rajapaksa. This concept market in Bastian Mawatha was built by the Urban Development Authority under the direction of Secretary Defence.

The Floating Market which sits between the long distance private bus terminal in Pettah and the Fort railway station contains 92 stalls including a restaurant and refreshment stalls. In addition to the private shopping stalls it will also house a number of selected state institutions that will offer local produce, gems and jewellery etc.

The first of its kind market in the country, the Floating Market will offer people a unique shopping and dining experience in a beautiful setting. It's convenient location will offer easy access to the visitors.

Stalls are built on the banks of a canal of the Beira Lake. Floating platforms selling vegetables and fruit are one of the attractions of the market. The special light setup with solar powered street lamps illuminate the area with shades of various colours. Artistically landscaped walkway and the tree lined street reflect the environmental concern showed during the construction phase of the market.

After declare opening the market the guests visited the market complex and unveiled a commemorative plaque erected there to mark the occasion. Certificates of appreciation were also presented to the officials and other personnel who contributed their valuable services towards the successful completion of the project by the chief guest. A dance performance depicting a rural market place enthralled those present and also exemplified the Pettah market place in the past. 

Construction work of the Floating Market was handled by the engineering units of the army and navy.

Sri Lanka Tourism's mega taxi advertising campaign in Germany

Sri Lanka Tourism's mega taxi advertising campaign in Germany draws high response..

A mega taxi advertising campaign launched in Germany early this year by the Sri Lanka Tourism Promotion Bureau has drawn heavy response from the target audience in Germany, the government news portal announced.

Sri Lanka Tourism Promotion Bureau under the guidance of Ministry of Economic Development launched the campaign in Germany on 07th March during the ITB Travel and Trade Fair 2014.

Under this campaign 300 taxies were branded focusing on tourism attraction themes appealing to the German market such as Ayurveda, Wildlife, Beaches, Heritage and Culture featuring 'Sri Lanka -A Journey Awaits' tagline.

The campaign covered four major cities in Germany such as Berlin, Hamburg, Munich and Frankfurt running for a 6 months period consecutively.

The campaign has so far received very high response from the target audience in Germany and from the Sri Lanka travel trade partners.

According to the research it shows that the German arrivals to Sri Lanka have increased by 24% compared to same period last year soon after the campaign was launched in four major cities. The travel agents and tour operators have said that the booking engine reservations from Germany has sharply increased and the inquiries made for Sri Lanka travel packages have gone up considerably since then.

The Taxi campaign was aimed to attract high-end tourists to the country by reaching the key cities in Germany where the frequency of spotting these advertisements is quite high.

SLTPB has initiated the "Global Mega Promotional Campaign" this year under the guidance of The Ministry of Economic Development of Sri Lanka with the intention of increasing tourist arrivals from European region. As part of this campaign 1200 taxis are being branded featuring key tourism attractions of Sri Lanka in major destinations around the world including UK, France, Germany, Korea and Japan.

Use of taxi advertising is a powerful tool for Sri Lanka Tourism Promotion Bureau to drive brand awareness and help project the country as a beautiful tourist destination across German cities. As an outdoor advertising format, advertising on taxis allows huge reach to valuable audiences who will be drawn in by this attractive campaign.

The German campaign has shown encouraging signs of the of Taxi branding campaigns by creating a huge impact through the four chosen locations in Germany by creating opportunity to attract winter holiday planners across Germany to Sri Lanka. The 12-week UK campaign launched in in three of the UK's biggest cities - Manchester, Birmingham and London - is expected to create a huge impact with the three chosen locations offering the biggest and wealthiest audiences in the UK.